SMS drives everything. The modern world is mobile-enabled, and its driving business practices with constant connectivity, innovative engagement angles and awesome offers. People aren’t only using SMS for communication anymore. Now, they’re using it as a one-size-fits all utility package.
Below, we dive into the cool trends surrounding the texting world. SMS is read quickly, and it’s quickly surpassing email in terms of professional communication. Find out why smartphone users are using texting services, and find out what your marketing department can add to its toolkit:
One: Text-for-Offer Services
Text-for-offer services are getting big, and for a big reason: immediacy. Customers are receiving great offers with a single word, and businesses are heightening the hype with custom-tailored buyer offers. QR codes, digital coupons and swipe-to-redeem codes are here, and buyers. If your texting service is free, take advantage of it. Boost your ROI with instant offers, and pull customers into the store.
Two: Automated Service Linking
We all know about Cortana, Siri and Echo, but more marketers need to know about their potency when hooked into a free texting service. Today, people are linking to automated services via SMS, engaging multiple businesses simultaneously. Automated voice control functions are leading search marketing. They’re kick-starting wearables, too. While pure texting still exists, a lot of mobile users are shifting into a voice-rules-all mindset.
Three: Mobile Video Viewing
SMS is becoming a mobile video powerhouse. Mobile data, in 2014, grew by 70 percent. Of this growth, 55 percent was attributed to mobile video data. Since then, SMS-hosted mobile video has skyrocketed.
Moreover, mobile video has received a boost from social media. As of last November, Facebook claimed to host eight million videos daily. This figure has doubled in six months. Over 75 percent of Facebook’s videos are viewed via mobile, and text messages are being used to share them.
Four: Social Media Commerce
SMS is receiving a hookup to social media, too. As stated above, providers like Facebook are innovating mobile marketing platforms. Now, SMS is linking with mobile social media messaging services. Facebook WhatsApp and Facebook Messenger are becoming SMS-centric, and they’re changing the way group texts work.
Brands are connecting with customers via real-time offers, and they’re offering mobile purchasing options. The pathway-to-purchase is laden with obstacles, but marketing professionals are removing them. Soon, consumers will prioritize social media chat, and SMS, as a digital buying platform.
Five: Community Planning
Speaking of group texts, SMS providers are reworking the infrastructure of event planning with the smartphone. Mass SMS senders, free or not, are becoming preferred to run-of-the-mill group texts. Because SMS is flexible with large audiences, mobile users are preferring business-operated texting campaigns to private chats.
Why? Because businesses are creating dynamic atmospheres. They’re generating feedback, posting live poles and are handing out customer-centric deals. Every day, more customers shift to company-offered services. The food industry, non-profits and even retail outlets are prioritizing fans with SMS.
Text messaging, itself, is dominating the mobile world. Particularly with Millennials, text messages are a chief communication platform. As augmented reality, wearables, in-store demos and app linking innovation expands, SMS will take over as a base platform. Really, texting is the basis for modern mobile communication. If you haven’t yet, check out the modern leadership engagement programs encouraged through text. Smartphone users are a capable bunch—but they’re also particular. Trust in texting services, and SMS will carry your brand name.